Multi-Prêts Mortgages: one WordPress platform, five brands
An agency in the United States ran the platform at a cost the group could no longer justify. We replaced it entirely, then developed the platform for four years. Pages that took 16 seconds to load now open in under one.
- Client
- M3 Tech group, for Multi-Prêts and four sister brands
- Years
- 2021 to 2025
- Our role
- WordPress and systems architecture, blocks, CRM sync, servers, updates, security, SEO
Faster, simpler to run, and easier to grow
- page load, down from 16 seconds
- <1s
- servers instead of 12: one for development and staging, one for production
- 2
- to deploy a release, down from 15 minutes
- 27s
- requests handled over four years, with the same senior lead
- 1,200+
- 47+ custom Gutenberg blocks: 32 in the shared library, 15+ made for Multi-Prêts
- Rate blocks that show current mortgage rates from the CRM, cached so pages stay fast
- Contact, contest, newsletter and job forms built as blocks: editors add them to any page, and leads go straight into the CRM
- Editors change their own pages, where every change used to go through a developer
A busy platform that had outgrown its first build
Multi-Prêts is one of Québec’s largest mortgage brokerage networks, and the flagship of five M3 Tech brands that share one WordPress platform.
Until 2021, an agency in the United States maintained the platform, and its cost kept growing. We took over everything that agency did, from the servers to the front end, as one studio.
At the start, pages took up to 16 seconds to load, the platform ran on 12 Azure servers, and the pages were built on fixed templates: to change a page, editors had to ask a developer to change the code. Each brand needed its own look, and broker and office records lived in the CRM.
- Brands
- 5 on one platform
- Languages
- English and French
- Records
- Thousands of brokers and offices
- Visitors
- About 150,000 a month
Six decisions behind the platform
Each one answered a real problem on the platform. Multi-Prêts was the first brand rebuilt fully on them.
One block library, ready for every brand
32 blocks in a shared parent theme, plus a child theme per brand. A fix or a new block in the library is available to every brand that uses it, and each keeps its own look.
A two-way link with the CRM
Broker, office and franchise records come in from the BOSS CRM, and the site’s forms send leads straight back into it, so nobody types anything twice.
Pages editors can change themselves
On Multi-Prêts, we replaced the fixed templates with blocks. Editors now build and update pages in English and French on their own, and a developer is needed only for new features.
Fewer servers, faster pages
The group already used Azure. We moved the platform to virtual machines we could tune, and consolidated 12 servers into two, then kept them updated and secure for four years.
A page for every region
A region system with 18 regions across Québec and New Brunswick, each listing its local brokers from the CRM. Buyers find a broker near them, and each region has its own page in search, in English and French.
Releases without drama
A modern build and automated deployment, so improvements reach the live sites quickly and safely.
One platform, a distinct look for each brand
-
Multi-Prêts Mortgages Québec’s consumer brand, built around what a buyer wants to do next.
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Mortgage Alliance A national broker network on the same platform, with its own brand.
Tell us about your platform
Five short steps, about four minutes. The plan and the quote come back in writing.
Start a project briefFour years of building on the same foundation
Once the platform was fast and Multi-Prêts ran on blocks, improvements came faster, in English and French at the same time. By the end of 2025, when our engagement ended, the four sister brands were partway through the same move to blocks.
- One studio doing the work of the previous agency, from servers to front end
- Editors publish and update pages without waiting for a developer
- A knowledge center we designed for buyers, with guides filtered by topic, from first-time buyers to financing, that the team keeps publishing
- Broker and office pages stay current as the network changes
- Leads from the website forms land directly in the CRM
- The same blocks are ready for the sister brands as they move over
Technical details
One WordPress platform: a parent theme with the shared block library, and a child theme per brand.
Our role covered architecture, the front-end redesign, custom Gutenberg blocks, the broker, office and franchise backend, the BOSS CRM integration, the servers with their updates and security, deployment and SEO consulting, working with M3 Tech’s product owners and marketing teams. Search engines read the site through schema.org markup, in JSON-LD and microdata, describing the organization, its offices, its pages and its navigation. We also maintained the platform’s existing tools, including its seven mortgage calculators.